6 January 2026 · 5 min read
What an OBM actually does (and why it's not a glorified VA)
The line between Virtual Assistant and Online Business Manager gets blurry online. Here's the real difference, in plain language.
Journal
Notes on operations, founders, and the human side of scaling.
Short, honest insights from inside the work.
Back home20 January 2026 · 5 min read
Five signs you need a 2IC, not another VA
If you're a founder constantly pulled back into operations, the issue usually isn't capacity. It's the level of support. Here are five signs you need a 2IC, not another VA.
3 February 2026 · 6 min read
Scaling without burning out: the operational case for going slower
Why the founders who scale calmly almost always built their operations before they grew the offer.
17 February 2026 · 5 min read
Most operational problems are people problems in disguise
Where coaching meets operations, and why the systems that look broken are usually pointing at something human.
3 March 2026 · 5 min read
The ADHD founder's 10-minute operations audit
A fast, honest diagnostic for founders whose brains move fast, hate busywork, and need to see the point before they engage.
17 March 2026 · 5 min read
7 things your business should run without you (an ADHD checklist)
A practical checklist for founders whose businesses are more dependent on them than is healthy. Here's what needs to be running without you.
1 April 2026 · 5 min read
8 signs your operations are a mess (the ADHD edition)
Eight honest signals that your operational foundation needs attention, written specifically for founders whose brains don't do the steady, linear thing.