Digital OBM
For founders who are done drowning in their own business.
In short: I help founders get sh*t done.
I embed into your operations, build and implement AI-powered systems, manage your digital marketing, and run the backend so you can focus on the work only you can do.
What makes this different: I'm also a certified life coach and NLP practitioner. So I don't just fix the systems. I work with the founder running them. Because the clearest process in the world won't save you if you're too overwhelmed to use it.
Based in Cape Town. Working remotely with founders globally.
Free download
Grab the 10-Minute Operations Audit, a quick checklist that shows where your business is leaking time, money, and focus.
The mirror
You're a founder. And if you're honest, this is where you're at.
You're doing everything. Strategy, operations, marketing, client delivery, team management, finances. You're wearing every hat and running out of head to put them on.
You feel like you're doing this alone. Because you basically are.
You know you need to scale but every time you try, the operations pull you back in. Your processes work, sort of, but they're not documented, not streamlined, and honestly a bit all over the place. Scaling on that foundation feels risky, right?
Your leads fall through the cracks because there's no CRM, no follow-up sequence, no funnel. Just you, trying to remember who you spoke to and when.
You're an expert at what you do. That's not the problem. The problem is you can't step away for three days without something needing your attention. A proper holiday feels like a fantasy. Burning out, on the other hand, feels very real.
You're not looking for someone to hand things off to and hope for the best. You need someone who gets it. Someone you can trust with the full picture.
That's exactly what I do.
About
Twenty years of delivery. One very specific skill set.
I've spent two decades in advertising and project management working for the world's largest advertising agencies, leading complex programmes, holding senior teams together. That's how I think. That's the experience I bring to the table
As a Digital OBM, I step in alongside founders who need someone to hold the operational picture together. Systems, projects, people, priorities, and the digital marketing that keeps the business visible while you're focused on delivering. I develop social media strategies and oversee execution, identify the right platforms for your brand, manage your content workflow, and write blog content that works for SEO. The glue that binds the business ready for scale.
I work across ClickUp, Monday.com, Trello, Asana, and Notion, wherever your team already lives, or we find what fits.
And increasingly, AI is a big part of how I do that. I build custom AI agents and automated workflows that plug directly into your operations, so your business runs more efficiently. This isn't a bolt-on. It's business intelligence to being future ready.
Interestingly, I'm also a certified life coach and NLP practitioner. I don't lead with that, but it shapes everything I do. It means I notice the human dynamics underneath the workflows.
The team friction that's actually a communication gap.
The operational chaos that's actually a burnt-out founder wearing a systems hat.
Most operational problems are people problems in disguise. I'm good at seeing both, and I'll tell you which one you're actually dealing with.
One more thing I don't hide. I have ADHD. And while that comes with its own set of challenges, it also gives me something most operators don't have. I see patterns faster than most people. I spot the thing that's slightly off before it becomes a problem. I can hold a complex, moving picture in my head and identify where the pressure points are without needing it all mapped out in a linear sequence first. In a chaotic business environment, that's not a liability. It's an edge. And my clients feel it.
How we work
How We Work Together
Every engagement starts with a clear picture of where you are, what's actually costing you, and where AI can do the heavy lifting. Choose the level of support that fits where you are within your business right now.
Entry Point
Claude 101: Practical AI Training for Founders
$99 / 60 minutes
Everyone's talking about AI. You've got the account. You've maybe typed a few prompts. And you still don't know what this thing can actually do for your business.
This session brings you up to speed so you don't feel left behind.
No jargon, no assumed knowledge. We start where you are and build something real, together, using your business.
What this can look like:
- Streamlining a task you do every week by hand
- Building yourself a structured assistant inside Claude that runs part of your workload
- Setting up Claude to draft, organize, or manage something specific to how you work
You leave knowing how to use Claude. Not in theory. In your business.
Once-off. Fixed fee.
Starting Point
The AI Operations Audit
A focused 90-minute diagnostic of how your business actually runs. We identify what is manual, what is broken, where AI can save you wasted time each week, and whether your digital marketing is working as hard as it should be. You leave with a recorded session and a written Priority Action Plan, specific, sequenced, and ready to act on.
Once-off. Fixed fee.
Core Offer
The AI-Powered Operations Retainer
Ongoing Digital OBM support with AI built into every system. I manage your projects, build workflows that run partly autonomously, set up and manage your CRM and email funnels so leads stop falling through the cracks, develop and oversee your social media strategy, manage your content workflow, and provide monthly reporting that shows what is actually working across your operations and your marketing. You focus on what only you can do. I handle the rest.
Monthly retainer.
Deep Build
The 90-Day AI Operations Sprint
A fully scoped 90-day engagement to build your operating system from scratch. Your project management system configured on the platform that works for your team, AI workflows live, CRM and email funnels built and running, your team trained, your content system and social media strategy running, and monthly reporting connected to real business metrics. By day 90 you have infrastructure that works, with or without me in it daily.
Fixed term. Fixed fee. One project at a time.
Who this is for
You're my kind of founder if...
- You're ready to scale but know your current setup won't hold the weight
- You're done being the operational hub that everything runs through
- You want someone experienced, not someone you have to train from scratch
- You'd sleep better knowing someone steady has the operational picture
- You're a service-based business, creative studio, coach, consultant, or online educator
If you read that list and felt seen, we should talk.
How we work together
Simple. No unnecessary noise.
Audit
We start with a proper look at your business. What is manual, what is broken, and where AI creates the most leverage. You leave with a clear picture and a sequenced action plan. Some clients stop here. Most do not.
Build
I step in and build the infrastructure. ClickUp configured for how you actually work, AI workflows live, your team trained, your content system running. This is where the 90-Day Sprint lives, or where retainer clients feel the operational shift begin.
Optimise
Systems and team rhythms get refined over time. Your business runs better, calmer, and more sustainably. We're not just fixing what is broken. We're building something that holds when you're not looking.
The difference
Here's what my clients tell me after we start working together.
The founders I work with do not just get operational support. They get systems that run partly on their own, monthly reporting that provides the data of what's working and what isn't, and an AI infrastructure their team actually uses.
They say they didn't realise how much they were carrying until someone else was carrying it with them.
They say they finally took a long weekend and the business didn't fall apart.
They say they can think again.
That's not magic. That's what the right operational support actually does.
You see my experience and think, damn, I need Judi in my business. Good. That instinct is usually right.
Kind words
From the founders I work with.
"Judi is the real deal. She gets down in the trenches and works out every single detail with you so the final product is a reflection of you, your brand, not hers. A master at asking the right questions and making sure she understands exactly what your goals are. You just won't find anyone out there like her."
"Judi is a joy to work with. Her passion for digital marketing shines through everything she does. She is professional, works very well with a team, adapts quickly to any changing situation, all with a smile and a good sense of humour. I would highly recommend her."
"Judi is a wordsmith. She is creative and will add value to any content marketing team."
Journal
Notes on operations, founders, and the human side of scaling.
22 Jun 2026 · 8 min read
Fractional COO vs OBM: which level of operational support does your business actually need?
A founder's guide to understanding the difference between a Fractional COO and an Online Business Manager, and how to decide which one fits your stage of growth.
Read “Fractional COO vs OBM: which level of operational support does your business actually need?”3 Jun 2026 · 7 min read
OBM vs VA: what founders need to know before they hire
A clear comparison of Online Business Managers and Virtual Assistants, and how to know which kind of support your business actually needs next.
Read “OBM vs VA: what founders need to know before they hire”6 Jan 2026 · 5 min read
What an OBM actually does
Because "Online Business Manager" sounds impressive and explains nothing. Here's what it actually means, and what the work really looks like.
Read “What an OBM actually does”Contact
Apply to work with me.
Not sure where to start? The AI Operations Audit is the lowest-commitment way in. Fill in the form below and tell me that is what you are interested in.
This isn't for everyone, and that's intentional.
I work with a small number of founders at a time so I can actually show up properly for each one. If you're looking for someone to hand tasks to and hope for the best, I'm probably not your person.
But if you're a founder who's ready to stop running your business from inside the chaos, who knows something has to change operationally, and who wants a trusted second-in-command rather than another pair of hands, read on.
The right fit looks like this. You're scaling a service-based business, creative studio, coaching practice, or online business. You're done being the bottleneck. You want someone experienced enough to hit the ground running, and you understand that real operational and strategic support is an investment, not an expense.
If that's you, fill in the form below. I read every application personally and I'll be in touch within a few hours.